Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.

By using these data elements in a simple calculator, you can quickly identify your goals.

After nearly 13 years with Nuance, I decided that it’s time to think about a new adventure and I’m leaving the company at the end of March. I’ve got lots of ideas about what to do next, but I am resisting the temptation to lock down on a path until I’ve spent some time pondering what is possible.