Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.
By using these data elements in a simple calculator, you can quickly identify your goals.
The recent behavior of Sean Spicer, the new White House Press Secretary may seem strange to those outside […]
In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand […]
Some advice to President (elect) Trump from someone who didn’t vote for him, but wants him to be successful.
I’m like the chain-smoking, overweight doctor who tells you to be healthier. Deal with it.
Here are the things that I should do, but probably won’t, this year.
After nearly 13 years with Nuance, I decided that it’s time to think about a new adventure and I’m leaving the company at the end of March. I’ve got lots of ideas about what to do next, but I am resisting the temptation to lock down on a path until I’ve spent some time pondering what is possible.
Like many children of the 1960s, my nerdish tendencies were shaped by some of the science fiction that was popular during my youth – like Star Trek and Star Wars. But my earliest interest probably came from The Jetsons, a regular part of my Saturday morning cartoon ritual.
It shouldn’t have surprised me that I’ve spent the last 30 years focused on bringing The Jetsons to life.