A friend sent me a poorly written sales email from his BMW dealer. Not only did it include grammatical errors, but it was missing some basic best practices in demand generation.
The last time that I was working on a real podcast program was back in about 2005, right […]
I get a lot of prospecting emails – and a few of them are pretty good. Most of […]
Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.
By using these data elements in a simple calculator, you can quickly identify your goals.
The recent behavior of Sean Spicer, the new White House Press Secretary may seem strange to those outside […]
In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand […]
Some advice to President (elect) Trump from someone who didn’t vote for him, but wants him to be successful.