I get a lot of prospecting emails – and a few of them are pretty good. Most of […]
Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.
By using these data elements in a simple calculator, you can quickly identify your goals.
The recent behavior of Sean Spicer, the new White House Press Secretary may seem strange to those outside […]
In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand […]
Some advice to President (elect) Trump from someone who didn’t vote for him, but wants him to be successful.
I’m like the chain-smoking, overweight doctor who tells you to be healthier. Deal with it.
Here are the things that I should do, but probably won’t, this year.
After nearly 13 years with Nuance, I decided that it’s time to think about a new adventure and I’m leaving the company at the end of March. I’ve got lots of ideas about what to do next, but I am resisting the temptation to lock down on a path until I’ve spent some time pondering what is possible.