As I start my long journey home from Las Vegas to Boston, I’ve had some time to reflect […]
Six months before the expiration of my current auto lease, I received the predictable offer to renew my […]
So why is it that most B2B sites don’t do any kind of personalization? After all this time, it certainly isn’t a lack of available technology. Most contemporary web platforms that drive B2B sites offer more than enough features required to deliver personalized experiences for their visitors.
Ashley, Ashley, Ashley…what are we going to do with you? First of all, one of my least favorite […]
After hearing about the well-publicized 2017 Oscars envelope debacle, I assumed that heads would roll at PriceWaterhouseCoopers. I saw […]
I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.
Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.
Check out my inaugural episode of the nerdCMO Marketing Minute.