So why is it that most B2B sites don’t do any kind of personalization? After all this time, it certainly isn’t a lack of available technology. Most contemporary web platforms that drive B2B sites offer more than enough features required to deliver personalized experiences for their visitors.
Ashley, Ashley, Ashley…what are we going to do with you? First of all, one of my least favorite […]
After hearing about the well-publicized 2017 Oscars envelope debacle, I assumed that heads would roll at PriceWaterhouseCoopers. I saw […]
I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.
Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.
Check out my inaugural episode of the nerdCMO Marketing Minute.
A friend sent me a poorly written sales email from his BMW dealer. Not only did it include grammatical errors, but it was missing some basic best practices in demand generation.
The last time that I was working on a real podcast program was back in about 2005, right […]