I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.

Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.

Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.

By using these data elements in a simple calculator, you can quickly identify your goals.