Ashley, Ashley, Ashley…what are we going to do with you? First of all, one of my least favorite […]
After hearing about the well-publicized 2017 Oscars envelope debacle, I assumed that heads would roll at PriceWaterhouseCoopers. I saw […]
I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.
Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.
Check out my inaugural episode of the nerdCMO Marketing Minute.
A friend sent me a poorly written sales email from his BMW dealer. Not only did it include grammatical errors, but it was missing some basic best practices in demand generation.
The last time that I was working on a real podcast program was back in about 2005, right […]
I get a lot of prospecting emails – and a few of them are pretty good. Most of […]
Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.
By using these data elements in a simple calculator, you can quickly identify your goals.
The recent behavior of Sean Spicer, the new White House Press Secretary may seem strange to those outside […]
In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand […]
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