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Category Archive: Personalization

Car Companies Don’t Get CRM and it is Costing Them Customers.

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Six months before the expiration of my current auto lease, I received the predictable offer to renew my […]

March 18, 2017 CRM, Digital Marketing, Personalization

Step One in Website Personalization: Customer Segmentation.

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So why is it that most B2B sites don’t do any kind of personalization? After all this time, it certainly isn’t a lack of available technology. Most contemporary web platforms that drive B2B sites offer more than enough features required to deliver personalized experiences for their visitors.

March 7, 2017 Digital Marketing, Personalization
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