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Category Archive: Direct Marketing

Building the perfect marketing budget

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Developing a strong marketing budget that is aligned to your business goals is one of the most critical […]

July 29, 2017 Demand Generation, Digital Marketing, Direct Marketing, Planning and budgeting

How many times should you email your customers? Less than this…

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First of all, I’m sure that some of the readers of this post have been victim to my […]

June 10, 2017 Digital Marketing, Direct Marketing, e-Commerce

Poor grammar from sales emails can erode your brand.

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A friend sent me a poorly written sales email from his BMW dealer. Not only did it include grammatical errors, but it was missing some basic best practices in demand generation.

February 13, 2017 Brand, Demand Generation, Direct Marketing, Marketing Fail

Bad prospecting email. Learn from these mistakes.

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I get a lot of prospecting emails – and a few of them are pretty good.  Most of […]

January 30, 2017 Demand Generation, Digital Marketing, Direct Marketing, Marketing Fail, Uncategorized

Someone just wasted this $65 bottle of Champagne #MarketingFail

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My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine. Based on the telltale weight – and the fact that is Friday afternoon – she knew she had to deliver it to me. Stat.

November 26, 2016 Direct Marketing, Marketing Fail
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