Developing a strong marketing budget that is aligned to your business goals is one of the most critical […]
First of all, I’m sure that some of the readers of this post have been victim to my […]
As I start my long journey home from Las Vegas to Boston, I’ve had some time to reflect […]
Six months before the expiration of my current auto lease, I received the predictable offer to renew my […]
So why is it that most B2B sites don’t do any kind of personalization? After all this time, it certainly isn’t a lack of available technology. Most contemporary web platforms that drive B2B sites offer more than enough features required to deliver personalized experiences for their visitors.
I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.
Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.
I get a lot of prospecting emails – and a few of them are pretty good. Most of […]