Great marketing plans are built on a foundation of goals that represent your most pressing business needs. These are the top 12 marketing goals.
Developing a strong marketing budget that is aligned to your business goals is one of the most critical […]
I love data. I also love free stuff. That’s why this is one of my favorite tools. By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers. A few years ago, these insights would cost tens of thousands of dollars and would require a lengthy research project.
Today, you can create leverage the power and reach of Facebook to get rich insights within minutes.
A friend sent me a poorly written sales email from his BMW dealer. Not only did it include grammatical errors, but it was missing some basic best practices in demand generation.
The last time that I was working on a real podcast program was back in about 2005, right […]
I get a lot of prospecting emails – and a few of them are pretty good. Most of […]
Marketers need tools to help them determine the right amount of sales leads required to achieve their sales targets. There are four components necessary to determine the right targets: monthly sales quota, specific pipeline expectations from marketing, average deal size, and lead conversion metrics.
By using these data elements in a simple calculator, you can quickly identify your goals.
In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand […]